CDP vs. MDM: What’s the difference and which one should you use? - mParticle
mparticle.com
CDP vs. MDM: What’s the difference and which one should you use? - mParticle
Although both solutions provide a centralized data foundation, Customer Data Platforms and Master Data Management are not mutually exclusive. This article discusses the differences between CDPs and MDMs, and clarifies when each solution should be used.
Jun 24, 2022
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