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THE $5,000 FINE THAT BUILT NIKE: The Banned Jordan Story
In this clip from the PBD Podcast, Patrick Bet-David breaks down one of the most legendary and rebellious marketing moves in sports history: Nike happily paying Michael Jordan's $5,000 per-game NBA fines for wearing "banned" red and black sneakers. While Nike built a billion-dollar empire around this renegade narrative, sneaker historians note ...
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