As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the ...

This year marks the start of a fresh decade, meaning it's a blank slate, so why not jazz up your marketing mix? What you’ve been doing is getting results, sure, but don’t you want to go farther? Let’s ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for businesses, providing fast, straightforward means to reach customers. SMS marketing consists of sending ...

Buzz (or ding)! A new text (SMS) message lights up your phone, and you see it’s from a brand you recognize. In most cases, whether you click the link or type “stop” depends largely on how that message ...

When Ashley Vasquez started TBD Coffee Co. alongside her boyfriend, Zachary Dripps, in 2020, they spent much of the time selling their fresh-roasted coffee at local markets, enjoying the direct ...

Studies show that 25% of businesses utilize SMS (short message service) marketing due to its efficiency and effectiveness. In a mobile-first world, the majority of customers consider texting an ...

Mailchimp - known for providing an intuitive, data-driven marketing platform that extends to SMS marketing, helping businesses deliver timely, personalized messages that drive customer engagement and ...