Higher morale and greater happiness contribute to the success of clans, religions, sports teams, companies, nations, and any group to which a person belongs. However, groups encourage and sometimes ...

As is human nature, if we know the preferences of a group leader, we’ll tend to conform to that preference. If you’re a group leader or care about making better decisions, that’s a problem. However, ...

A new study looks at the impact of group conformity on task performance in various environments and leverages insights from cultural evolution, social learning, and social psychology to experimentally ...