NEW YORK, Feb. 8, 2024 /PRNewswire/ -- In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to ...

The surgical landscape is ever-evolving, and cutting-edge technologies are constantly emerging. With AR being such a new undertaking, many doctors wonder whether it is accurate or reliable. In this ...

There are already a handful of iOS apps that can turn your iPhone into a tape measure (minus the tape) in a pinch, but Incipio’s new Rugged AR Case promises a usable level of accuracy when it comes to ...

A measuring tape is one of those tools that always seems to be missing when you need it most. What you do have, though, is your phone, and its camera can actually serve as a handy substitute for a ...